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Post-roll Ad Options
There are several options for Post-roll Ads. The ads may run across all videos, or targeted videos based on the type of videos being displayed.
Post-roll Ads are excellent at keeping a relevant brand front and center during a series of viewer interactions. They are further effective when clicked, as they pause the player while the viewer interacts with the post-roll information.
ROS (Run of Site) – This campaign will give you priority status, and will place your Post-roll Ad in rotation on every video on our website for the duration of the campaign.
Contract – This campaign will enable delivery of your targeted impressions over the duration of your ad campaign. Our minimum run for a Post-roll Ad contract is 50,000 impressions over 30 days.
Exclusive Contract – This campaign will ensure the priority delivery of your Post-roll Ads throughout the website in the time specified. Exclusive delivery is always first in line regardless of all other similar campaigns.
Remnant – This campaign will serve your Post-roll Ads in rotation with other Post-roll Ads.
Our Post-roll Ad consists of a movie displayed after our video segments.
Thus our standard Post-roll Ads consist of an .flv movie, and possibly companion ads. The Post-roll Ads are not limited to any length as the viewer may choose to watch the entire spot, or may click away at any time.
Post-roll Ads always occur after a video. There may be more than one post-roll Ad per video.
The actions of the Post-roll Ad may pause the Post-roll Ad, open a new window to a page specified by the advertiser, and cause a Companion Ad to display.
Post-roll Ads cannot be skipped unless the viewer clicks away from the page. There is a countdown message displayed during the ad and the play/pause and forward/reverse controls are disabled during playback.
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